According to Forbes, Jessica Weiss Levison, the founder of Peekaboo Organics, has amassed a net worth of $1 million because of her ice cream line that includes a secret ingredient: vegetables. Each $10-$15 14oz carton features an average flavor and one vegetable; for example, the strawberry variation includes carrots, while the chocolate ice cream has an extra serving of cauliflower. When a mother wanted to be sure her three children were getting the correct amount of nutrients, she came up with the idea for this product.
As recently as the fiscal year 2021, Peekaboo Ice Cream had roughly $4 million in revenues. The projected value of the company is between $10 million and $15 million.
Because of this, Jessica began smuggling in quarts of healthful veggies she had cooked herself. She quickly rose to prominence as an ice cream pioneer, opening her scoop shop in Miami and introducing the ground-breaking line of products she has been selling for the past decade.
Jessica wants to expand the company so that more mothers like herself can rest easy knowing that their children are getting all the nutrients they need, especially if they are picky eaters. The California Milk Advisory Board and VentureFuel’s Spur Dairy Product Partnership awarded Cheese-Bits $100,000 in support as runner-up.
The traditional vanilla flavor has never been more exciting or nutritious than it is now, thanks to the inclusion of vitamin-rich zucchini and delicious bourbon vanilla beans.
Strawberry ice cream gets a major facelift thanks to the addition of carrots hidden in the ice cream. As you receive the advantages of this mineral-rich vegetable, your taste receptors are treated to a riot of color and flavor.
Eating your greens has never been so simple. Spinach has been added to the chocolate chunks, and mint leaves to make it even more decadent. This is the best mint chip ice cream you’ll ever taste in your life for dessert.
Despite this, you will still be able to enjoy all of its delightful, sticky sweetness. We add beets as a source of calcium and phosphorus in our cotton candy recipe to bring back memories of amusement park rides.
There aren’t many recipes that use both chocolate and cauliflower.
Organic Peruvian cocoa and calcium-rich cauliflower can be used in our recipe for tremendous, chocolate-y pleasure.
Birthday cake batter drizzled with purple frosting? I can’t think of anything better. Zucchini, rich in minerals, is included in this ice cream, making it the first of its kind I’ve ever eaten.
Even the Cookie Monster would be surprised to learn that this recipe calls for zucchini. This is primarily due to homemade chocolate cookie dough, which is lovely.
The tomato is not a vegetable but rather a fruit. Only one serving of veggies will be added to your children’s meals. Those looking for a dessert packed with fiber and antioxidants should try this one!
We threw a cup of pumpkin squash to this mango sorbet for extra pixie dust. Even though carrots are technically a fruit, they provide a nutritional boost to our creamy (and non-dairy) meal.
When we first started working with Peekaboo Ice Cream, we knew that we had to make some changes to their identity to better appeal to their target market. From the beginning, we knew this was the case. The conventional logo and container design contrasted sharply with the brand’s youthful, vibrant personality.
Peekaboo Ice Cream’s owners requested hand-drawn letters to prevent straying too far from the original logo style.
Because of their likeness to eyeballs, the two Os at the end of Peekaboo were utilized to link the images on the Peekaboo Ice Cream carton. “Mischievous smiles and a flat vector style” were added to the characters’ designs.
Everyone has a warm spot in their heart for a well-designed box.
For the brand promise of Peekaboo Ice Cream, the new packaging must stand out in a crowded, bright, and competitive ice cream display. Another selling feature was the artistic portrayal of flavor combinations on each Peekaboo Ice Cream point.
So as a result, Jessica is now equipped to guide the company’s strategy across all business units effectively. It doesn’t matter how much time Crisp is saving Jessica’s Director of Supply Chain; Jessica appreciates that Crisp’s weekly report makes the data accessible to everyone on her team.
Crisp, she adds, is the best way for everyone in the firm to get a feel of what’s happening. Crisp’s Velocity Dashboard was meaningful in realigning distribution priorities. For her, data has been critical in determining where they excel and where they need to pare back.
Regarding marketing and sales, Crisp is also used by the Peekaboo team. Since their appearance on Shark Tank at the end of last year, retail, direct-to-consumer, and e-commerce sales have grown.
Crisp’s heat maps allow them to target better their advertising and social media campaigns based on where their circulation is growing and where they need to change their marketing techniques.
Jessica, for example, analyses sales of new Unicorn and Cookie Dough varieties to ensure that customers have appropriate products and that sales increase.
When Peekaboo appeared on Shark Tank in December last year, the company’s retail and direct-to-consumer sales grew. There have been recent additions to the company’s product portfolio, including unicorn and cookie dough (with zucchini). The company is keeping an eye on sales as the company grows.
Vegetables are used in every flavor of the organic ice cream company’s products. This mom-and-pop shop’s menu has a variety of vegetable options. You don’t have to worry about them showing up in your chocolate ice cream.
Peekaboo is the only ice cream shop in the world that produce vegetable-infused organic ice cream. Peekaboo Ice Cream specializes in making organic, gluten-free, non-GMO, and kosher-certified ice creams.
Jessica Levison, the mother and founder of Peekaboo Organic Ice Cream, came to see us live to chat about her company’s products! Peekaboo Ice Cream is a delicious delicacy that contains concealed vegetables. When it comes to getting kids to eat more vegetables, founder and mother-of-three Jessica Levison knows what it’s like.
My interest was piqued when I learned that Peekaboo ice cream contained vegetables hidden in plain sight. Additionally, there are tastes of vanilla with zucchini, strawberry, carrots, and vanilla with beets. Unicorn-flavored ice cream is in the works.
Magnum Salted Caramel is the most sugary ice cream and lollipops, with 27 grams of added sugar per serving. New research by the Play Like Mom website discovered this.
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